“All the artists have just knocked it out of the park. Their work is so playful and fun,” Reed says. “It’s basically child art, but the illustrations are engaging either through composition, humor or imagination.”
Customers have purchased the coloring book for their aging parents with rave reviews and for their kids. “Coloring on black is an invaluable exercise in perception,” Reed extolled. “It really makes one aware of color and how we see it.” Using either construction paper crayons or specialized colored pencils available at Peak Printing, the designs come to life in vivid colors against the dark background.
The coloring book also comes with a unique opportunity for colorists to show off their skills and earn some cash. By turning in a colored page to Reed’s shop, participants are entered in a contest for $2,500. Reed wanted the Nyxbook coloring contest to be as inclusive as possible so he setup three prizes, one for adults 18 and older, one for youth of ages 10 to 17, and one for younger children ages 9 and younger. Details for the contest are on the coloring book and online as well.
This is just the beginning for Nyxbook, as Reed is continually working on new books and more Nyxbook coloring contests. “Because the contest features a substantial prize which is awarded at Thanksgiving, I envision Nyxbook becoming a tradition during the winter holidays,” he asserts. “And because it is such a dramatic medium, I suspect we’ll see a trend of framed Nyxbook pages on the walls of homes across America,” Reed says.